When it comes to your business your website is your shop window. First impressions last and when someone visits your website they want to view great information, amazing images and leave your website feeling that it was a good experience…
At the end of last year, I was going through a moment of low creativity in my photos, so I felt that I needed to learn more about posing and how to shoot capturing true feelings. I’ve come a long…
Boudoir is definitely one of those genres of photography that everyone can feel a bit anxious about at some point. The clients may feel nervous and like they aren’t pretty/skinny/curvy/tall enough for these types of photos. The photographer might fret…
I’m a big advocate of paid search activity, but I recognise that it’s part of a balanced approach to your website traffic and not the silver bullet that will drive your bookings for the year. As much as paid search…
We actually never planned on being photographers. We went to school for Finance and Marketing and it’s been amazing to see how all that has translated into a profitable business for us. It’s hard to stand out in a sea…
Ask any photographer what they believe the most important element of a photograph is, and you’ll likely get an array of responses. Some might say compelling composition, raw emotion, or sharp focus, just to name a few. One universal truth…
My photography is seen by millions of people around the world, but most are not consciously aware of its presence. It’s brought into their homes as part of almost every episode of Law & Order and its spin-offs, seemingly broadcast…
Getting more well-paying clients is the biggest struggle of most photographers, let me share the biggest secret to getting clients. In the crowded photography landscape, there are untapped opportunities just waiting to be discovered. Finding a niche has been my…
Fear? Lack of confidence? Ignorance? Why are some (most) photographers not profitable? I began my photography career like most, as a hobby. I photographed my experiences along my travels and tried to document everything around me. I pretended my Facebook…
“I have to get the latest gear, my work is going to change so much if I get that new lens, new lights, the new program”… Yes getting new gear is amazing and if we could all afford the new…
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