{"id":1486,"date":"2016-08-11T20:18:36","date_gmt":"2016-08-11T20:18:36","guid":{"rendered":"http:\/\/blog.jpegmini.com\/?p=1486"},"modified":"2016-08-11T20:18:36","modified_gmt":"2016-08-11T20:18:36","slug":"should-photographers-use-snapchat-or-instagram","status":"publish","type":"post","link":"https:\/\/blog.jpegmini.com\/es\/should-photographers-use-snapchat-or-instagram\/","title":{"rendered":"Should Photographers Use Snapchat or Instagram?"},"content":{"rendered":"<p>Should I use Snapchat or Instagram? That seems to be on a lot of peoples mind recently. Why? Instagram updated their platform this week to include <a href=\"http:\/\/blog.instagram.com\/post\/148348940287\/160802-stories\" target=\"_blank\">Instagram Stories<\/a>. While this is probably the most exciting update since they extended their video play duration from 15 seconds to 1 minute, there are a lot of people who are not happy about it. Let me explain.<\/p>\n<p>Instagram Stories is <a href=\"https:\/\/www.instagram.com\" target=\"_blank\">Instagram\u2019s<\/a> newest feature that lets users post photos and videos that disappear after 24 hours. Does this feature sound familiar to you? If it doesn\u2019t, then you haven\u2019t used <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\">Snapchat<\/a>, which is all about posting photos and videos that disappear after 24 hours as well. Want to know what else is similar? The photos and videos that you share on both platforms can\u2019t be viewed once 24 hours have elapsed. That means content you shared won\u2019t appear on either feed.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 62.3366013072% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BIm9-50BOuf\/\" target=\"_blank\">A video posted by Instagram (@instagram)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-08-02T14:00:09+00:00\">Aug 2, 2016 at 7:00am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><\/p>\n<p>While some people are upset and claiming that Instagram ripped off Snapchat, I don\u2019t see it that way. I like to think of it as drawing inspiration from different places. Take Twitter for example. They used to have a real-time feed for years, but they recently allowed people to choose an algorithmic feed, just like Facebook. Here\u2019s another example &#8211; hashtags. While Twitter was the first to use hashtags, both Facebook and Instagram followed suit. This is a daily occurrence in the tech field. As long as you put your own spin on things, you can draw from other people\u2019s ideas.<\/p>\n<p>What does this all mean for those of us trying to build a brand? It means we no longer have to spread ourselves thin over so many social networks. Social media is a means to connect and engage with our followers while providing real value. If you\u2019re constantly trying new platforms in order to grow a following, you\u2019re ultimately neglecting another platform that you\u2019ve already been building. In 2016, you have to stay focused!<\/p>\n<figure id=\"attachment_1488\" aria-describedby=\"caption-attachment-1488\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/20009412344_f2ae3ea34c_o.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1488\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/20009412344_f2ae3ea34c_o.jpg\" alt=\"Photo Credit: Christiaan Colen\" width=\"960\" height=\"540\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/20009412344_f2ae3ea34c_o.jpg 960w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/20009412344_f2ae3ea34c_o-300x169.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/20009412344_f2ae3ea34c_o-768x432.jpg 768w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/20009412344_f2ae3ea34c_o-570x321.jpg 570w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><figcaption id=\"caption-attachment-1488\" class=\"wp-caption-text\">Photo Credit: Christiaan Colen<\/figcaption><\/figure>\n<p>Social media is all about focusing on your target audience of consumers. You need to know who your target market is and what type of social media accounts they would use. For example, if you\u2019re targeting people looking for photographers, chances are they won\u2019t have a strong Snapchat presence. If you spend all of your time \u201cSnapping\u201d to potential clientele that aren\u2019t on Snapchat, you are wasting valuable time and resources.<\/p>\n<p>In my opinion, this is one of the biggest reasons why I believe Photographers should not be using Snapchat and should only be using Instagram. This is the only big social media platform based on photography. You&#8217;re a photographer &#8211; it&#8217;s a match made in heaven! Add to that hashtags and Instagram is a great place for your work to get noticed. Yes, you can argue that some people are looking for you on Snapchat, but it would be crazy to \u2018snap\u2019 pics since people can\u2019t go back and look at them again to get a better idea of what kind of photographer you are.<\/p>\n<figure id=\"attachment_1489\" aria-describedby=\"caption-attachment-1489\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/16910572286_b57822d5bc_o.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1489\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/16910572286_b57822d5bc_o.jpg\" alt=\"Photo Credit: AdamPrzezdziek\" width=\"960\" height=\"640\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/16910572286_b57822d5bc_o.jpg 960w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/16910572286_b57822d5bc_o-300x200.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/16910572286_b57822d5bc_o-768x512.jpg 768w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/16910572286_b57822d5bc_o-570x380.jpg 570w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><figcaption id=\"caption-attachment-1489\" class=\"wp-caption-text\">Photo Credit: AdamPrzezdziek<\/figcaption><\/figure>\n<p>What about your clients? Yeah, they\u2019re probably on Instagram too! This is a great way to get them involved as well. You can tag your clients. When you post a client\u2019s photo on Instagram, tag them by typing @ followed by their profile name. This way you\u2019ll make sure they see the photo. This is also a great way to get them to follow you\u00a0if they are not already following you there. Your client can then like the photo, make a comment, and share it with their friends by simply typing their friends\u2019 profile names in a comment below the photo. It\u2019s a great way to get your name out there!<\/p>\n<p>Many of you are already on Intagram and I am sure that Instagram Stories will be great for photographers. You can now continue focusing on growing your Instagram presence, without worrying about gaining traction on Snapchat. As I said earlier, focus.<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/Instagram-Logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1490\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/Instagram-Logo.jpg\" alt=\"Instagram-Logo\" width=\"720\" height=\"449\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/Instagram-Logo.jpg 720w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/Instagram-Logo-300x187.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/Instagram-Logo-570x355.jpg 570w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p>There are many possible ways for photographers to use it in a creative manner. Here are a few examples:<\/p>\n<p>1) Let&#8217;s people to get to know you on a personal level<br \/>\nShowing transparency of who you are lets people get to know the real you.<br \/>\n2) You get to show behind the scenes moments<br \/>\nFrom getting your bag ready, to arriving at the shoot. People get to see you in action.<br \/>\n3) You can show off your studio and your editing room<br \/>\nThis is an area that most people don\u2019t see \u2013 the work that goes into the photos after they\u2019re taken.<br \/>\n4) Talk about what your editing workflow<br \/>\nEvery photographer has their own workflow. You can discuss what works for you and why.<\/p>\n<figure id=\"attachment_1491\" aria-describedby=\"caption-attachment-1491\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/7122823061_00dbc3edb1_o.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1491\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/7122823061_00dbc3edb1_o.jpg\" alt=\"Photo Credit: Artem Popov\" width=\"960\" height=\"640\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/7122823061_00dbc3edb1_o.jpg 960w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/7122823061_00dbc3edb1_o-300x200.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/7122823061_00dbc3edb1_o-768x512.jpg 768w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2016\/08\/7122823061_00dbc3edb1_o-570x380.jpg 570w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><figcaption id=\"caption-attachment-1491\" class=\"wp-caption-text\">Photo Credit: Artem Popov<\/figcaption><\/figure>\n<p>Can\u2019t you also do this on Snapchat? Yes, but as I said earlier, you\u2019ve already built your Instagram audience. Now you have the opportunity to enrich the content and value you\u2019re already giving them by using Instagram stories.<\/p>\n<p>Do you agree with me that you should focus your time and efforts in Instagram instead of Snapchat? I\u2019d love to know. Let me know in the comments section below.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><a href=\"http:\/\/goo.gl\/1m7RF7\">Try JPEGmini Pro For Free Now!\u00a0<\/a><\/h3>","protected":false},"excerpt":{"rendered":"<p>Should I use Snapchat or Instagram? That seems to be on a lot of peoples mind recently. Why? Instagram updated their platform this week to include Instagram Stories. While this is probably the most exciting update since they extended their video play duration from 15 seconds to 1 minute, there are a lot of people [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":1492,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,17],"tags":[],"class_list":["post-1486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography","category-social-media"],"blocksy_meta":[],"aioseo_notices":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts\/1486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/comments?post=1486"}],"version-history":[{"count":0,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts\/1486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/media\/1492"}],"wp:attachment":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/media?parent=1486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/categories?post=1486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/tags?post=1486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}