{"id":1496,"date":"2016-08-18T20:38:32","date_gmt":"2016-08-18T20:38:32","guid":{"rendered":"http:\/\/blog.jpegmini.com\/?p=1496"},"modified":"2016-08-18T20:53:40","modified_gmt":"2016-08-18T20:53:40","slug":"what-photographers-can-gain-from-using-instagram-insights","status":"publish","type":"post","link":"https:\/\/blog.jpegmini.com\/es\/what-photographers-can-gain-from-using-instagram-insights\/","title":{"rendered":"What Photographers Can Gain From Using Instagram Insights"},"content":{"rendered":"

In my previous post<\/a>, I discussed Instagram\u2019s newest feature called Stories. Instagram Stories allows users to share multiple photos and videos all under one-slideshow format to tell the \u201cstory\u201d of their day. All content disappears after 24 hours, which is very Snapchatesque. It is because of this that I feel photographers should focus their time and efforts in Instagram instead of Snapchat.<\/p>\n

Well, today I am back solidifying my view because of Instagram\u2019s newest business-centric tool called Insights. This is big news for photographers and here\u2019s why.<\/p>\n

\"instagram-insights\"<\/a>
Photo Credit: Instagram<\/figcaption><\/figure>\n

What is Instagram Insights? <\/strong>
\nInstagram Insights is Instagram\u2019s newest business-centric tool that will help you track impressions, total reach, clicks to the website link in your bio, male\/female breakdown and where they\u2019re located.<\/p>\n

Great! Why should I care?<\/strong>
\n\u201cInsights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others\u2014all from within the mobile app. By learning more about the behavior and demographics of your audience, you can create more relevant and timely content,\u201d Instagram said in a blog post<\/a>.<\/p>\n

\"Photo<\/a>
Photo Credit: Instagram<\/figcaption><\/figure>\n

But, I don\u2019t have an Instagram business page! <\/strong>
\nThat\u2019s the beauty of Insights. This tool will allow you to be able to create a business profile. Your business profile can now have a contact button where customers can easily call, text, or email you. Customers can also bring up directions with a tap.<\/p>\n

OK, how do I begin? <\/strong>
\nHere\u2019s what you have to do:
\n1) Go to your Instagram profile and click the gear button in the top right corner
\n2) Find the tab that says “Switch to Business Profile”. At this time you will be asked to link to your Facebook Business Page
\n3) Now go back to your Instagram profile and click on the icon for Insights in the top right<\/p>\n

I checked Instagram and I don\u2019t have it yet!<\/strong>
\nDon\u2019t worry, you will. Instagram is slowly rolling this out. They quietly released it to select users in the Unites States, Europe, New Zealand and Australia. By the end of 2016 it should be available worldwide.<\/p>\n

The power you are able to provide clients on social media is very important in today’s market. As a wedding photographer, this is where the couple will check you out, in addition to your website, to get a feeling of your style. Having a call to action button on Instagram will be a great addition to your profile so the couple can get in contact with you right then and there.<\/p>\n

Now, go open up your Instagram page and see if you have access to Instagram Insights. Let us know in the comments section below your thoughts and if you plan on using the tool.<\/p>\n

Try JPEGmini Pro For Free Now!\u00a0<\/a><\/h3>","protected":false},"excerpt":{"rendered":"

In my previous post, I discussed Instagram\u2019s newest feature called Stories. Instagram Stories allows users to share multiple photos and videos all under one-slideshow format to tell the \u201cstory\u201d of their day. All content disappears after 24 hours, which is very Snapchatesque. It is because of this that I feel photographers should focus their time […]<\/p>\n","protected":false},"author":15,"featured_media":1501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,4,17],"tags":[],"class_list":["post-1496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jpegmini","category-photography","category-social-media"],"blocksy_meta":[],"aioseo_notices":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts\/1496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/comments?post=1496"}],"version-history":[{"count":0,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts\/1496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/media\/1501"}],"wp:attachment":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/media?parent=1496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/categories?post=1496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/tags?post=1496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}