{"id":1896,"date":"2017-03-16T09:58:24","date_gmt":"2017-03-16T09:58:24","guid":{"rendered":"http:\/\/blog.jpegmini.com\/?p=1896"},"modified":"2017-03-16T10:03:27","modified_gmt":"2017-03-16T10:03:27","slug":"things-i-wish-i-knew-when-starting-a-portrait-wedding-photography-business","status":"publish","type":"post","link":"https:\/\/blog.jpegmini.com\/es\/things-i-wish-i-knew-when-starting-a-portrait-wedding-photography-business\/","title":{"rendered":"12 Things I Wish I Knew When Starting a Portrait &#038; Wedding Photography Business"},"content":{"rendered":"<p style=\"text-align: center;\">An Open Letter to New Portrait and Wedding Photographers<\/p>\n<p>After over 10 years of business and four years full time as a photographer I pondered what pieces of juicy advice would have given me a head start in my journey. While some of this won\u2019t appear sexy, running a business isn\u2019t always sexy. In fact, not all your time will be spent photographing beautiful people. You\u2019ll have phone calls, emails, proposals, accounting, and adulting. Tons of adulting.<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/secret-62.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1908\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/secret-62.jpg\" alt=\"secret-62\" width=\"960\" height=\"638\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/secret-62.jpg 960w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/secret-62-300x199.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/secret-62-768x510.jpg 768w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/secret-62-570x379.jpg 570w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p><strong>Get legal ASAP<\/strong><br \/>\nStraight away do everything you can to get legal. Consult with an accountant what you need to do to pay your taxes. <a href=\"https:\/\/www.thelawtog.com\/\" target=\"_blank\">You can also check out The Law Tog<\/a>. Nothing will sink your ship faster than getting caught not paying taxes. If your business can be found anywhere on the internet, you\u2019ll need to fill out the proper registrations in your town\/city\/state as well. Make sure you are initially setting aside 1\/3rd of all money in a separate account for taxes.<\/p>\n<p><strong>Skin Tone Processing<\/strong><br \/>\nKind of like the awkward teenage years, many photographers go through weird skin retouching phases. Pro tip: Make skintones look real. Overly processed skin quickly goes out of style. The less processed the skin looks the more timeless your photos will be.<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Giraffe-Photo-Bombs-Wedding.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1906\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Giraffe-Photo-Bombs-Wedding.jpg\" alt=\"elmwood park zoo, giraffe, norristown, wedding\" width=\"960\" height=\"639\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Giraffe-Photo-Bombs-Wedding.jpg 960w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Giraffe-Photo-Bombs-Wedding-300x200.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Giraffe-Photo-Bombs-Wedding-768x511.jpg 768w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Giraffe-Photo-Bombs-Wedding-570x379.jpg 570w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p><strong>Get Mentored<\/strong><br \/>\nNothing will propel your business faster than a coach or mentor. And no, joining groups on Facebook doesn\u2019t count&#8230;I see plenty of terrible advice given out daily in those. A business coach is a real person who you meet with online, in person or on the phone. Going through a group coaching session is great as well. I joined a killer online mentoring group, <a href=\"http:\/\/intuitiontosucceed.academy\/\" target=\"_blank\">Intuition to Succeed<\/a>. Getting recommendations is key here. While I suggest going to a paid business coach or life coach, SCORE offers free business mentoring.<\/p>\n<p><strong>Ego is the Enemy<\/strong><br \/>\nWhile Facebook likes and Instagram follows may feel like a good metric to base your business on, it couldn\u2019t be further from the truth. At the end of the day a business runs with dollars paid by clients. Customer service is key to keeping your business running. So many photographers are rich on Instagram and broke in real life. The ego loves &#8216;likes&#8217; but to the detriment of your business.<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Magic-Gardens-Wedding-Photographers-161.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1907\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Magic-Gardens-Wedding-Photographers-161.jpg\" alt=\"The Philadelphia Magic Gardens are one of my favorite wedding venues. It has a flavor only Philadelphia can offer. The beautiful mosiacs lend a wonderful backdrop for your wedding. Of course this venue isn't for huge weddings, it's a bit smaller in size than some in Philly. Allebach Photography is on the preferred vendor listing of the Magic Gardens. Be sure to visit them on South Street if you haven't yet. We also specialize in engagement sessions there as well. The cost for engagement photos are reasonable. Contact them at 1020 South St, Philadelphia, PA 19147 (215) 733-0390\" width=\"960\" height=\"639\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Magic-Gardens-Wedding-Photographers-161.jpg 960w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Magic-Gardens-Wedding-Photographers-161-300x200.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Magic-Gardens-Wedding-Photographers-161-768x511.jpg 768w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Magic-Gardens-Wedding-Photographers-161-570x379.jpg 570w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p><strong>Portrait &amp; Wedding Photography is About Relationships<\/strong><br \/>\nIt\u2019s so easy to forget that weddings and portrait sessions with real clients aren\u2019t about us. It\u2019s not about winning awards either. When we photograph a wedding, we are being given the privilege of capturing the best moments and the most important people in someone\u2019s life. The way we interact with our clients and their families matters. We serve our clients by giving them the best experience.<\/p>\n<p><strong>Conversations Creates Clients<\/strong><br \/>\nThe sooner you can get a potential client off email and onto the phone, the higher chance you have of booking them. The often repeated statistic is call back a potential client within a minute and you have a 391% higher chance of booking them. If you want a higher booking rate, you\u2019ll need to learn to use the phone. We as photographers assume clients choose photographers based on artistic reasons; many times they book the first person they can get a hold of! Customer service wins the day.<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Allebach-Offbeat2-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1901\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Allebach-Offbeat2-1.jpg\" alt=\"Best Gay Brooklyn Wedding in DUMBO\" width=\"800\" height=\"534\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Allebach-Offbeat2-1.jpg 800w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Allebach-Offbeat2-1-300x200.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Allebach-Offbeat2-1-768x513.jpg 768w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Allebach-Offbeat2-1-570x380.jpg 570w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><strong>Failure to Print is<\/strong>&#8230;<strong>Failure<\/strong><br \/>\nBeyond the actual experience I give to a client on their wedding day or in a portrait session, I now gauge success by my ability to get them to buy prints and albums. In this day and age of iPhone photos, anyone can take a photo. Rarely do people sit down to print art for their home. As a portrait and wedding studio, it\u2019s my job to get prints onto the walls of my clients home, anything else is failure on my part. This is our time to shine! Let\u2019s help our clients print timeless artwork that will become family heirlooms!<\/p>\n<p><strong>Prepare for the Dip<\/strong><br \/>\nEvery business gets the dip. It\u2019s the moment where you question, is this what you should be doing. Prepare for it. Maybe it\u2019s the client challenge of a lifetime or financially you aren\u2019t hitting your goals.<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Allebach-Offbeat3-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1902\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Allebach-Offbeat3-1.jpg\" alt=\"Best Magic Gardens Philadelphia Same Sex Wedding Photographer\" width=\"800\" height=\"532\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Allebach-Offbeat3-1.jpg 800w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Allebach-Offbeat3-1-300x200.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Allebach-Offbeat3-1-768x511.jpg 768w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/Allebach-Offbeat3-1-570x379.jpg 570w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><strong>Do Business<\/strong><br \/>\nDecide if you want a hobby or a business. If you have a business, treat your business like a business and DO BUSINESS. It\u2019s easy to forget the business end and focus soley on the art. Do you know your cost of goods (albums &amp; wall art)? How about your monthly cost of doing business (you know insurance, taxes, rent, utilities)? What is your time worth per hour? What is your markup on album? What is your markup on wall art? The more you know about your profit margins and how to price, the more stable your business will be.<\/p>\n<p><strong>Outsource what slows you down<\/strong><br \/>\nLove photography and hate housework? Outsource some of the house work. Freeing up time from retouching, processing or tasks you don\u2019t like, gives you more time to do what you love. Of course if you love retouching and processing, find administrative tasks you can outsource. Scheduling of your calendar is a time consuming task that is easily replaced by Calendarly or Schedule Once.<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/CouplesBoudoirAllebach.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1905\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/CouplesBoudoirAllebach.jpg\" alt=\"couplesboudoirallebach\" width=\"960\" height=\"641\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/CouplesBoudoirAllebach.jpg 960w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/CouplesBoudoirAllebach-300x200.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/CouplesBoudoirAllebach-768x513.jpg 768w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/03\/CouplesBoudoirAllebach-570x381.jpg 570w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p><strong>Learn Body Language<\/strong><br \/>\nThe more you understand about body language, the better your photos will tell a story. Not only will body language help you in posing clients, it will also help with client interaction. People are always giving us clues. It\u2019s up to us to properly uncover them! <a href=\"https:\/\/www.creativelive.com\/courses\/power-body-language-vanessa-van-edwards?via=site-header_0\" target=\"_blank\">CreativeLive\u2019s course by Vanessa Van Edwards on body language is stellar<\/a>.<\/p>\n<p><strong>Backup Your Photos<\/strong><br \/>\nNothing strikes fear into new photographers like losing client images. Shoot to 2 cards at once if your camera has dual slots. I prefer a giant SD card in the backup slot for jpgs and shoot raws onto a smaller card. The jpg card stays in the camera for 3 months or more keeping multiple jobs. I personally don\u2019t reuse the RAW camera SD card until my photos have been backed up and processed. In addition, use an offsite backup program like CrashPlan to continually backup your files. At the end of a job my photos exist in 3 or 4 locations.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<p dir=\"ltr\"><strong>Mike Allebach<\/strong> <a href=\"http:\/\/allebachphotography.com\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/allebachphotography.com&amp;source=gmail&amp;ust=1489740235529000&amp;usg=AFQjCNE2XMHcu99rzFsHNpOJ3PT7utcY4g\">is a studio boudoir, couples boudoir and wedding photographer. <\/a>Hailed by a Inked Magazine as &#8220;the Tattooed Wedding Photographer&#8221; Mike Allebach possesses an amazing ability to naturally photograph life on the fringe. His photos have been featured in Daily Mail UK, Fstoppers, Petapixel, Rangefinder and New York Magazine.<\/p>\n<p dir=\"ltr\">Mike says about his clients, &#8220;In my heart I&#8217;m instinctively inclusive, always looking for ways to draw others into the circle and make them feel beautiful, heard, and appreciated. It&#8217;s my punk rock ethic. The uniqueness of my photos comes from the uniqueness of my clients. And I believe I have the best clients in the world.\u201d<\/p>\n<p dir=\"ltr\"><strong>Web<\/strong>: <a href=\"http:\/\/allebachphotography.com\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/allebachphotography.com&amp;source=gmail&amp;ust=1489740235529000&amp;usg=AFQjCNE2XMHcu99rzFsHNpOJ3PT7utcY4g\">http:\/\/allebachphotography.com<br \/>\n<\/a><strong>Instagram<\/strong>: <a href=\"http:\/\/www.instagram.com\/tattooedbridephotoguy\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.instagram.com\/tattooedbridephotoguy&amp;source=gmail&amp;ust=1489740235529000&amp;usg=AFQjCNGgH3pOy60QQ3vMH8Zt_YZEa218EA\">http:\/\/www.instagram.com\/<wbr \/>tattooedbridephotoguy<\/a><\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><a href=\"http:\/\/goo.gl\/1m7RF7\" target=\"_blank\"><span class=\"s1\"><b>Try JPEGmini Pro For Free Now!\u00a0<\/b><\/span><\/a><\/h3>","protected":false},"excerpt":{"rendered":"<p>An Open Letter to New Portrait and Wedding Photographers After over 10 years of business and four years full time as a photographer I pondered what pieces of juicy advice would have given me a head start in my journey. While some of this won\u2019t appear sexy, running a business isn\u2019t always sexy. In fact, [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":1908,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography"],"blocksy_meta":[],"aioseo_notices":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts\/1896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/comments?post=1896"}],"version-history":[{"count":0,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts\/1896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/media\/1908"}],"wp:attachment":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/media?parent=1896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/categories?post=1896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/tags?post=1896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}