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<\/a><\/p>\nHello JPEGmini<\/a>\u00a0fans, I\u2019m Matt Badenoch<\/a>, a London based wedding photographer and I\u2019m going to share with you 4 blogging ideas that I use to get more bookings.<\/p>\n Before we jump into the kind of blog posts you can create, let\u2019s break down some of the benefits of blogging.<\/p>\n A) Get Found By More of Your Dream Couples<\/strong> B) Add value to existing clients and boost referrals<\/strong> C) Save time<\/strong> D) Boost Your Rankings in Google (i.e. SEO)<\/strong> As photographers in the wedding industry, we are in the prime position to enjoy the benefits of blogging for three reasons. Alright, let\u2019s jump into the meat of it. Here are 4 new blogging ideas to help you book more of those awesome weddings.<\/p>\n 1) The Resource List<\/strong><\/p>\n Couples are always on the look out for ideas and inspiration in order to make their wedding day as awesome as possible. From venue ideas\u00a0to types of entertainment to alternative types of confetti. Writing a \u2018Top 10\u2019 list is a fantastic way to get in front of your potential couples while they\u2019re still in the planning stages. You can start adding value and familiarising them with your brand so that when they start looking at photographers you\u2019re already top of their list.<\/p>\n When you\u2019re creating a resource list make sure it\u2019s going to resonate with your ideal couple. For example, if you\u2019re targeting alternative couples then you\u2019re better off writing a resource list about the Top 10 Quirky Wedding Venues in your location rather than the Top 10 Luxury Wedding Venues.<\/p>\n If your ultimate goal of writing a resource list is to get more bookings, then you want to write resource lists on topics couples are likely searching for early on in the planning process (i.e. before they\u2019ve booked their wedding photographer). So lists on venues, dresses and wedding themes are likely to give you more value than lists on speeches or wedding favours.<\/p>\n Finally, if you have an idea for a resource list, but don\u2019t have the write photos, then why not collaborate with other photographers? I\u2019ve done this a number of times and the response from photographers has always been fantastic. Just remember to credit the other photographers.<\/p>\n Example: Top 12 Locations for Awesome London Engagement Photos<\/a><\/p>\n 2) Answer a Question<\/strong><\/p>\n When you have a question, be it about a new bit of software or comparing the latest gear, what is usually your first step? Type the question into Google right? Well, most couples act the same way when planning their wedding. So by anticipating the kind of questions your couples might be asking you can get your brand in front of them.<\/p>\n If you’re struggling with ideas for questions, there\u2019s an easy place to get started – your email sent folder. We\u2019ve all had those questions that have come up again and again with couples. Well, why not write a post that provides the answer? Because if you\u2019re being repeatedly asked it, then you can bet Google is also getting asked the same question. So by writing a post about it you have an opportunity to get your brand in front of the couple. Plus, next time one of your couples asks the question you can just send them the link instead of having to write then entire answer out again.<\/p>\n Just like we discussed above with resource lists, to maximise potential bookings, target questions your couples would be asking before they get to the stage of booking a photographer. For example: What should I\u00a0ask my wedding photographer? What are the different styles of wedding photography? Or non-photography related topics – What time of year should I get married? What questions should I ask my venue before booking?<\/p>\n Example: What happens if it rains on my wedding day?<\/em><\/p>\n 3) The Supplier Interview<\/strong><\/p>\n This is one of my favourites as I don\u2019t even have to write the content myself. So if you’re like me, you find the act of writing a rather painful experience, you\u2019re going to love this.<\/p>\n Most couples have never planned a wedding before and yet they\u2019re suddenly expected to be an expect in loads of different areas. From booking entertainment, to selecting catering options and organising timelines to planning for all eventualities of weather. There\u2019s a lot they need to know and get their heads around. And here\u2019s the great news, thanks to the relationships we\u2019ve built with other wedding suppliers, we have the contacts to help them.<\/p>\n How it works. The first step is creating a form that you can send to suppliers. I use the Wufoo online form builder <\/a>for this, and Gravity Forms<\/a> are another popular option. I include a couple of questions about the business and then ask for their top tips for couples booking someone who offers their service (e.g. dress makers, band, cake artist,\u00a0etc.). At the bottom of the post I include a way couples can get in touch with said supplier if they have any follow up questions.<\/p>\n So next time you work with an awesome supplier drop them an email asking them to fill out the form. Most suppliers I\u2019ve asked have loved the idea as it gives them positive exposure and a backlink which helps with their SEO. Once you\u2019ve gotten the form back from them, all you need to do it pop the interview into a post and add some photos of their product\/service which you would have already captured at the wedding you worked at together. Simples.<\/p>\n Example: Top-Tips for booking a wedding venue<\/a><\/p>\n 4) The Client Interview<\/strong><\/p>\n You know how wedding blogs always interview the couple in their posts? Well, why can\u2019t we? Plus, this is another method for creating awesome value filled content for couples without having to write your own text. I started doing this earlier this year for all my wedding blog posts and the results have been amazing! So far every one of my couples have excitedly taken part and the content they\u2019ve provided is so much more valuable to future couples than anything I could have written.<\/p>\nWhat are the key benefits of Blogging?<\/h3>\n
\nWhen most of us have a question or are looking for a product\/service, what do we usually do? We Google it. And couples planning a wedding are no different. As well as looking for suppliers they have a ton of questions (especially if this is their first time getting married). Identifying the specific questions your dream couples are likely to be asking and creating content that answers these questions is a great way to start creating a positive experience with your brand.<\/p>\n
\nThese posts can also be of great value for your existing\u00a0couples. By helping make the act of planning a wedding easier, less stressful and more fun you\u2019re making their experience of having you as their wedding photographer that much better. The better the experience they have with you, the more likely they are to refer\u00a0you.<\/p>\n<\/a><\/p>\n
\nHow often do you get asked the same questions by your couples? Where should we have our engagement shoot? How much time do we need for portraits? What happens if it rains? Etc. Each time they ask, you have to take the time to write an email in response, often explaining your reasons. But if you have a blog post on this topic you can now just send them the link. Even better, if they come across your post first, you won\u2019t even be asked the question in the first place.<\/p>\n
\nGoogle\u2019s goal is to present its users with the best possible quality content that\u2019s relevant to their search. So by regularly creating high quality content you make Google happy. Not only is each blog post an opportunity to be found for a new search term (keyword)\u00a0but regularly creating high quality content will also improve the overall quality of your website in Google\u2019s eyes.<\/p>\nTry JPEGmini Pro For Free Now!\u00a0<\/a><\/em><\/strong><\/span><\/h2>\n
Why Wedding Photographers are in the Best Position to Win with Blogging<\/h3>\n
\n1) Couples (assuming this is their first wedding) have never planned a wedding before and are looking for answers and ideas.
\n2) As we get to see behind the scenes of so many weddings we have the answers and information our target audience are looking for (not only regarding photography).
\n3) Every good blog post\u00a0needs beautiful images and as photographers we have an almost endless supply of awesome photos.<\/p>\n<\/a><\/p>\n4 New Blogging Ideas For Wedding Photographers<\/h3>\n
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