{"id":2265,"date":"2017-08-10T08:33:52","date_gmt":"2017-08-10T08:33:52","guid":{"rendered":"http:\/\/cloudfront.blog.jm.prd.jpegmini.com\/?p=2265"},"modified":"2017-08-10T14:27:25","modified_gmt":"2017-08-10T14:27:25","slug":"playing-the-long-game-in-social-media-marketing","status":"publish","type":"post","link":"https:\/\/blog.jpegmini.com\/es\/playing-the-long-game-in-social-media-marketing\/","title":{"rendered":"Playing The Long Game In Social Media Marketing"},"content":{"rendered":"<p>I want you to start booking more shoots through Instagram. More specifically, I want you to grow your influence, find the clients that suit your brand and turn them into a tribe of followers so loyal they will follow you anywhere!<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 62.51171508903468% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BWiU6NmFcLs\/\" target=\"_blank\">When the first kiss in the ceremony is sooo gorgeous ?So Yesterday these two snuck away to Lake Louise with a few close family members and eloped !!! We were thrilled to get to capture their day and the back drop they picked was breathtaking .<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by Crown Photography (@crown_photo) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-07-14T18:03:48+00:00\">Jul 14, 2017 at 11:03am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><\/p>\n<p>Social media has always been an important marketing tool for us as photographers and I think Instagram might be one of the best options we have available today. We have the opportunity to constantly put new work in front of people who mesh with our style and values. We have a chance to gain influence and educate followers long before they become our clients.<\/p>\n<p>But here\u2019s the catch. It takes time.<\/p>\n<p>Spoiler alert: I don\u2019t believe in get rich quick schemes and I won\u2019t be selling you on one today.<\/p>\n<p>There. I said it. If you\u2019re reading this article looking for me to promise you a gain of \u201c40,000 followers in five minutes,\u201d with our top-secret marketing ingredient, well; you\u2019ve come to the wrong place.<\/p>\n<p>I say that now just to make sure that we\u2019re all absolutely clear on the main point I\u2019d like to make \u2014 As photographers, I think we\u2019re far better off to play the long game when it comes to social media marketing.<\/p>\n<p>There are no substitutions for a quality product, consistently put forward to a specific target audience over a long period of time.<\/p>\n<p>I\u2019ve become convinced that \u201cquick fixes\u201d for marketing photography are just like drinking instant coffee; they might get you a cup in a hurry, but it will taste like crap and you\u2019ll wind up wishing you\u2019d just taken the time to do it properly in the first place.<\/p>\n<p>With that said, I believe there are a few things that you can start implementing on your Instagram account that will make a world of difference for you in the long run. Here are a few thoughts on how we use Instagram to educate our tribe and book more shoots!<\/p>\n<h5>Stop Spamming!<\/h5>\n<p>Okay, so you just photographed this amazing wedding on the top of a mountain and after editing the session you highlight 10 photographs you simply NEED to share on Instagram. That\u2019s awesome, you should totally do that. Just don\u2019t share all 10 at once.<\/p>\n<p>That\u2019s what I mean by spamming. Posting a whole boatload of images all at once so that there is nothing else on your followers feed, but your kick-ass photos of a gorgeous bride on the top of a mountain.<\/p>\n<p>We all know photographers who do this. For the most part I don\u2019t think they are spamming like this on purpose- their intentions are good. Misguided maybe, but good. They&#8217;re just super excited about their work and want to get it onto Instagram so that people can enjoy how amazing it is!<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 41.17647058823529% 0; text-align: center; width: 100%;\"><\/div>\n<p><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BVV93hWlHxQ\/\" target=\"_blank\">*New blog post!!!* These two have their wedding up on our website blog post! The images we took in this spot were a split second choice as we headed into the hotel to use the beautiful windows for photos. I couldn&#8217;t resist using the contrasting shadows and light to create something a little bolder for these two. It also didn&#8217;t hurt that it was like a wind tunnel in this alley that lifted the veil perfectly \u2728.<\/a><\/p>\n<p>A post shared by Crown Photography (@crown_photo) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-06-15T02:20:11+00:00\">Jun 14, 2017 at 7:20pm PDT<\/time>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><\/p>\n<p>But, posting a high volume of photos all at one time is annoying to your followers. It can turn people off from interacting with your work and even cause an instant unfollow if it\u2019s really obnoxious.<\/p>\n<p>Instead, email yourself all 10 of those photos with the subject line \u201cInsta\u201d and commit to sharing one or two per day at your designated posting time. This will do two things: First, it will allow you to write a genuine story in the comment for each photograph (instead of something like, \u201chere\u2019s another one! Isn\u2019t it awesome.\u201d). This is far more engaging in the long run. People like to hear the stories associated with your images so, take the time and tell them what was going on!<\/p>\n<p>Second, this will allow you to tell your story over a few days. After a day or two you\u2019ll find that you have people who are genuinely following along and enjoying the story. You become top of mind, over a sustained period of time. That\u2019s a very, very good thing.<\/p>\n<h2 class=\"stag-alert stag-alert--green\"><span style=\"color: #ffffff;\"><strong><em><a style=\"color: #ffffff;\" href=\"http:\/\/goo.gl\/1m7RF7\" target=\"_blank\">Try JPEGmini Pro For Free Now!\u00a0<\/a><\/em><\/strong><\/span><\/h2>\n<h5>Rethink your posting times<\/h5>\n<p>Okay, so we have all placed our left hand on the bible, raised our right and solemnly pledged to never spam followers on Instagram again. Great, now we need to re-think the time of day when we\u2019re going to engage with our clients.<\/p>\n<p>I say this because, as photographers, it\u2019s really easy to get into \u201cmarketing mode,\u201d which can sometimes blind us to simple things that would be obvious to us otherwise. Like this simple rule: not all posting times are equal.<\/p>\n<p>Think about your target client. What does their typical day look like? When are they on their phone? When are they at work? When are they busy with other things?<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 33.33333333333333% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BE_x2oWL2ZB\/\" target=\"_blank\">Imagine a simple night spent with your best friend, out under the stars! Recently Mark has been nerding out a bit (his words haha) reading about astral photography. But he really wanted wanted to include a couple in the photo too. He&#8217;s had this concept in his mind for a little while now after drawing from some inspiration online, and this week while the Milky Way has been the most visible (just before the new moon) he spent a couple of mornings out under the stars! This photograph was taken at 3:15am this morning, about 20 minutes south of Camrose (where there is less light pollution). We&#8217;re so happy with the results! Mark already has plans for another attempt on the next new moon \ud83d\ude42 Special thanks to @briannalschultz And Jarren Schultz for letting Mark drag you both out of bed at 2:30 on a work night because it just had to happen this week! Oh, also on a cool side note: is there a better day to photograph galaxies than May 4th? #maythefourthbewithyou \ud83d\ude42 6 second Exposure~On the SonyA7rii with 35mm~OCF to highlight couple Feel Free to tag~share~follow @sonyalphasclub<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by Crown Photography (@crown_photo) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-05-04T19:09:36+00:00\">May 4, 2016 at 12:09pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><\/p>\n<p>Tracey handles all of our Instagram posting. And one of the things that she started to notice over time was that she was getting much better engagement when she posted quite late at night. Like somewhere around 9-10pm.<\/p>\n<p>At first glance, this might seem crazy. I certainly thought it did. After all, conventional logic would say that you want more time left in the day so that the post gets more play. But then we started talking about who our clients were and what their lifestyle was. I quickly realized Tracey was totally right (and just for the record, she\u2019s pretty much always right, so I should have just shut my mouth and agreed sooner). You see, our tribe is a group of young people around 24-40 years old, who work hard, may have kids and are very busy. Just like us, they often have things going on in the early evening. But what happens around 9 or 10PM? Well, life slows down. That\u2019s the time of night that I usually crush Instagram. So, wouldn\u2019t it make sense that our tribe would be doing the same thing!<\/p>\n<p>Think about your tribe. Decide when you think they\u2019re most likely to be using Instagram. Then post consistently on those times. For us, that\u2019s first thing in the morning and later in the evening. That\u2019s when we aim to get a majority of our posts up. Over time, it will make a difference in your interaction.<\/p>\n<h5>Consider adding video<\/h5>\n<p>I\u2019m not saying become a pro videographer. I\u2019m not even saying that you should be posting a lot of video on your Instagram account. I\u2019m just saying that a video every once in awhile will spike interest. The fact that it\u2019s a different way for your tribe to enjoy your creativity will cause people to stop and take notice.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 28.125% 0; text-align: center; width: 100%;\"><\/div>\n<p><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BWYwO2tFS2f\/\" target=\"_blank\">Mark is pouring over the footage of this video and we&#8217;re both SO excited about it that we decided to do a trailer to the teaser ? We&#8217;ll release the full teaser film at a later date, but for now here&#8217;s a little taste of what we&#8217;re working on. *Also, this song is awesome so turn your sound on!! @randikobsar @twobitbandits<\/a><\/p>\n<p>A post shared by Crown Photography (@crown_photo) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-07-11T00:50:09+00:00\">Jul 10, 2017 at 5:50pm PDT<\/time>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><\/p>\n<p>Most DLSR cameras shoot video now. So, why not shoot a handful of clips and slice them together for a quick edit to use as a preview of a wedding you just shot? Or why not collaborate with a local videographer in your area. Shoot some new headshots for him or her and ask for a short (30-60 second) video of you interacting with clients on a shoot.<\/p>\n<p>These are just a couple of ideas. But there are a large number of ways you can work to integrate video into your feed. In the long run, you\u2019ll be glad you did!<\/p>\n<hr \/>\n<p>Mark and Tracey Crown started their photography business &#8211; Crown Photography &amp; Film in 2012. They work and live in Camrose, Alberta and shoot every wedding together.<\/p>\n<p>Website: <a href=\"http:\/\/Crownphotography.ca\" target=\"_blank\">Crownphotography.CA<\/a><br \/>\nInstagram: <a href=\"http:\/\/www.instagram.com\/crown_photo\" target=\"_blank\">www.instagram.com\/crown_photo<\/a><br \/>\nFacebook: <a href=\"http:\/\/www.facebook.com\/crownphotographycamrose\/\" target=\"_blank\">www.facebook.com\/crownphotographycamrose\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>I want you to start booking more shoots through Instagram. More specifically, I want you to grow your influence, find the clients that suit your brand and turn them into a tribe of followers so loyal they will follow you anywhere! When the first kiss in the ceremony is sooo gorgeous ?So Yesterday these two [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,4,36,17],"tags":[],"class_list":["post-2265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jpegmini","category-photography","category-photography-tutorial","category-social-media"],"blocksy_meta":[],"aioseo_notices":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts\/2265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/comments?post=2265"}],"version-history":[{"count":0,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts\/2265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/media\/2270"}],"wp:attachment":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/media?parent=2265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/categories?post=2265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/tags?post=2265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}