{"id":2321,"date":"2017-08-29T08:57:46","date_gmt":"2017-08-29T08:57:46","guid":{"rendered":"http:\/\/cloudfront.blog.jm.prd.jpegmini.com\/?p=2321"},"modified":"2017-08-29T16:27:22","modified_gmt":"2017-08-29T16:27:22","slug":"how-to-create-a-direct-link-for-google-my-business-reviews","status":"publish","type":"post","link":"https:\/\/blog.jpegmini.com\/es\/how-to-create-a-direct-link-for-google-my-business-reviews\/","title":{"rendered":"How To Create A Direct Link For Google My Business Reviews"},"content":{"rendered":"<p>Want to know a trick that took my photography business to another level? My name is Ryan Parker and I\u2019m a <a href=\"https:\/\/ryanparkerphotography.com\/\" target=\"_blank\">headshot and portrait photographer<\/a> based out of Edmonton, Alberta, Canada. Last year, I discovered a little trick that increased the conversion rate on my Google business page reviews and took me from knocking on doors trying to convince clients to give me a shot, to clients knocking my door down, booking sessions weeks and months in advance.<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/1.-Ryan_Parker_Headshot.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2322\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/1.-Ryan_Parker_Headshot.jpg\" alt=\"1-ryan_parker_headshot\" width=\"900\" height=\"720\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/1.-Ryan_Parker_Headshot.jpg 900w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/1.-Ryan_Parker_Headshot-300x240.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/1.-Ryan_Parker_Headshot-768x614.jpg 768w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/1.-Ryan_Parker_Headshot-570x456.jpg 570w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<h2>GOOGLE BUSINESS PAGE 101<\/h2>\n<p>Scratching your head on what a Google business page is? No, worries, I\u2019ve got you covered. They\u2019re actually called Google My Business, but they are basically a business page created in Google. They are easy to create and a great marketing tool for your business.<\/p>\n<p>If you don\u2019t have a Google business page already, here are some things you\u2019ll need to do to get started:<\/p>\n<ul>\n<li>Have a physical mailing address for verification.<\/li>\n<li>Share your business address publicly or you won\u2019t show up in Google maps.<\/li>\n<li>Get verified by Google My Business so that you can start accepting reviews.<\/li>\n<\/ul>\n<p>It\u2019s free to create a Google business page. All you need is a Gmail account.<br \/>\nStart here: <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\">https:\/\/www.google.com\/business\/<\/a><br \/>\nVerification can take about a week, so you\u2019ll want to sign up sooner than later.<\/p>\n<p>If you want to learn more, here\u2019s a great blog post on <a href=\"http:\/\/blog.marketingv2.com\/bid\/349249\/5-Things-You-Need-to-Know-About-Google-My-Business\" target=\"_blank\">Google MY Business<\/a> that will bring you up to speed.<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/2.-Sheldon-Casavant-086-Magician-Edmonton-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshots-Portrait-Headshot.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2323\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/2.-Sheldon-Casavant-086-Magician-Edmonton-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshots-Portrait-Headshot.jpg\" alt=\"2-sheldon-casavant-086-magician-edmonton-ryan-parker-photography-edmonton-headshots-alberta-headshots-portrait-headshot\" width=\"960\" height=\"640\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/2.-Sheldon-Casavant-086-Magician-Edmonton-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshots-Portrait-Headshot.jpg 960w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/2.-Sheldon-Casavant-086-Magician-Edmonton-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshots-Portrait-Headshot-300x200.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/2.-Sheldon-Casavant-086-Magician-Edmonton-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshots-Portrait-Headshot-768x512.jpg 768w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/2.-Sheldon-Casavant-086-Magician-Edmonton-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshots-Portrait-Headshot-570x380.jpg 570w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<h2>WHY GOOGLE REVIEWS ARE IMPORTANT<\/h2>\n<p>Know what\u2019s not a secret? Good reviews are good for business! You don\u2019t have to be an advertising executive to know that positive feedback from happy customers creates more business for your company. So the next logical thought might be to create as many opportunities for reviews as there are platforms to get them. It\u2019s not uncommon to do a search for a business and see customer reviews sprinkled around on platforms such as Yelp, Facebook and the company\u2019s website. The more opportunities for reviews the better, right?<\/p>\n<p>Here\u2019s the trick. Stop the review sprinkling. Instead, drive customers to your Google business page and you will see an exceptional thing happen for your company: You will rise to the top of Google\u2019s search results page. Amazing, right?<\/p>\n<p>Let me explain. When I want excellent food at a local restaurant, I head to Yelp. When I need advice from friends, I head to Facebook. When I\u2019m searching for a specialist, I hit up Google. Give it a try and see for yourself. Search \u2018Edmonton, Alberta Headshots\u2019 in Google and I should be top of the results. After the advertisements and before the organic searches, Google pins its map with relevant local businesses in your area. The top 3 businesses (as chosen by Google\u2019s algorithm) are featured prominently on the results page, with links to each business\u2019s website.<\/p>\n<p>If you maintain your Google business page and drive customers to review your business, you will get top listing above the organic searches locally. The more reviews you have, the better your Google ranking and the better your chances to stand out against the local competition.<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/3.-Louise-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshot-Portrait-Photographer-Corporate-Actor-Business-Professional-Acting-Studio-Calgary.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2324\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/3.-Louise-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshot-Portrait-Photographer-Corporate-Actor-Business-Professional-Acting-Studio-Calgary.jpg\" alt=\"3-louise-ryan-parker-photography-edmonton-headshots-alberta-headshot-portrait-photographer-corporate-actor-business-professional-acting-studio-calgary\" width=\"720\" height=\"720\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/3.-Louise-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshot-Portrait-Photographer-Corporate-Actor-Business-Professional-Acting-Studio-Calgary.jpg 720w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/3.-Louise-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshot-Portrait-Photographer-Corporate-Actor-Business-Professional-Acting-Studio-Calgary-150x150.jpg 150w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/3.-Louise-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshot-Portrait-Photographer-Corporate-Actor-Business-Professional-Acting-Studio-Calgary-300x300.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/3.-Louise-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshot-Portrait-Photographer-Corporate-Actor-Business-Professional-Acting-Studio-Calgary-570x570.jpg 570w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p>Believe it or not, Google business reviews are more important than Facebook reviews. But when you think about it, it makes sense. You don\u2019t go Facebook when want to buy a product. When you are looking for a product or business to meet a need, you head to Google, already in spending mode.<\/p>\n<h2>HOW TO GET THE REVIEWS<\/h2>\n<p>When I started my Google business page, I had a hard time converting clients into reviewers. Even clients who sang my praise at the end of a session weren\u2019t compelled to leave a review. I went so far as to ask them in my closing email to leave a review, but the success rate was only 1 in 10, even when they replied that they definitely would leave feedback..<\/p>\n<p>I can\u2019t blame them, though. To leave a review requires a lot of steps. It needed to be a quick hit for my customers, otherwise I wasn\u2019t going to get anywhere. What I needed was a link in my email that would open right into a Google review window.<\/p>\n<p>When I got that link in my email, it was a game changer for my business and me.<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/4.-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshot-Portrait-Photographer-Corporate-Actor-Business-Professional-Acting-Studio-Calgary.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2325\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/4.-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshot-Portrait-Photographer-Corporate-Actor-Business-Professional-Acting-Studio-Calgary.jpg\" alt=\"4-ryan-parker-photography-edmonton-headshots-alberta-headshot-portrait-photographer-corporate-actor-business-professional-acting-studio-calgary\" width=\"960\" height=\"384\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/4.-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshot-Portrait-Photographer-Corporate-Actor-Business-Professional-Acting-Studio-Calgary.jpg 960w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/4.-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshot-Portrait-Photographer-Corporate-Actor-Business-Professional-Acting-Studio-Calgary-300x120.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/4.-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshot-Portrait-Photographer-Corporate-Actor-Business-Professional-Acting-Studio-Calgary-768x307.jpg 768w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/4.-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshot-Portrait-Photographer-Corporate-Actor-Business-Professional-Acting-Studio-Calgary-570x228.jpg 570w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<h2>BUILDING A DIRECT LINK TO YOUR GOOGLE BUSINESS<\/h2>\n<p>To walk you through the process, I\u2019ve made a quick and easy video.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ogA1B7G2T3A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Here are the links I refer to in the video:<br \/>\n<strong>PLACE ID\u2019S LINK<\/strong>: <a href=\"https:\/\/developers.google.com\/places\/place-id\" target=\"_blank\">https:\/\/developers.google.com\/places\/place-id<\/a><br \/>\n<strong>WRITE REVIEW DIRECT LINK<\/strong>: https:\/\/search.google.com\/local\/writereview?placeid=&lt;place_id&gt; &#8211; This is where you&#8217;ll input your\u00a0Place ID.<\/p>\n<h2>BE THE TORTOISE, NOT THE HARE<\/h2>\n<p>If you\u2019re new to the direct link, don\u2019t fire it off to 20 past clients at once. Google will flag you if you get too many 5 star reviews in a short period of time. This could lead to Google freezing (or closing) your account. Send the link out steady and slow. Play the long game and, in time, you will reap the rewards.<\/p>\n<h2>CONCLUSION<\/h2>\n<p>Obviously it\u2019s not enough to send this link out and hope you\u2019ll get good feedback. You have to earn good feedback: Take care of your clients and operate your business at a high standard to achieve a high rating. While excellence is always the goal, things can happen and you may anticipate a lower review from time to time. If a session goes sour, hold off from sharing the link. A bad review on Google will impact your rating and potentially move you down on the Google search listing. This should be the anomaly, though. If you are going above and beyond and providing excellent service to your clients, you should be basking in 5 star reviews in no time.<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/5.-Bring-It-On-Theatre-Scona-High-School-Strathcona-Drama-Edmonton-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshots-Portrait-Headshot.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2326\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/5.-Bring-It-On-Theatre-Scona-High-School-Strathcona-Drama-Edmonton-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshots-Portrait-Headshot.jpg\" alt=\"5-bring-it-on-theatre-scona-high-school-strathcona-drama-edmonton-ryan-parker-photography-edmonton-headshots-alberta-headshots-portrait-headshot\" width=\"960\" height=\"640\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/5.-Bring-It-On-Theatre-Scona-High-School-Strathcona-Drama-Edmonton-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshots-Portrait-Headshot.jpg 960w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/5.-Bring-It-On-Theatre-Scona-High-School-Strathcona-Drama-Edmonton-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshots-Portrait-Headshot-300x200.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/5.-Bring-It-On-Theatre-Scona-High-School-Strathcona-Drama-Edmonton-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshots-Portrait-Headshot-768x512.jpg 768w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2017\/08\/5.-Bring-It-On-Theatre-Scona-High-School-Strathcona-Drama-Edmonton-Ryan-Parker-Photography-Edmonton-Headshots-Alberta-Headshots-Portrait-Headshot-570x380.jpg 570w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p>I hope this tip is as much of a game changer for you as it was for me. Thanks again for reading! Comment below if this helped you out.<\/p>\n<p>Please check out my feeds and get in touch if you have any questions about this.<\/p>\n<p><a href=\"https:\/\/ryanparkerphotography.com\/\" target=\"_blank\">Website<u>\u2028<\/u><\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/RyanParkerPhotographer\/\" target=\"_blank\">Facebook<u><br \/>\n<\/u><\/a><a href=\"https:\/\/www.instagram.com\/ryanparkersphotos\/\" target=\"_blank\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Want to know a trick that took my photography business to another level? My name is Ryan Parker and I\u2019m a headshot and portrait photographer based out of Edmonton, Alberta, Canada. Last year, I discovered a little trick that increased the conversion rate on my Google business page reviews and took me from knocking on [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2326,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,35,4],"tags":[],"class_list":["post-2321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-strategy","category-photography"],"blocksy_meta":[],"aioseo_notices":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts\/2321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/comments?post=2321"}],"version-history":[{"count":0,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts\/2321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/media\/2326"}],"wp:attachment":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/media?parent=2321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/categories?post=2321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/tags?post=2321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}