{"id":579,"date":"2015-04-16T10:48:18","date_gmt":"2015-04-16T10:48:18","guid":{"rendered":"http:\/\/blog.jpegmini.com\/?p=579"},"modified":"2015-04-16T10:57:52","modified_gmt":"2015-04-16T10:57:52","slug":"how-fname-merge-tag-drove-engagement","status":"publish","type":"post","link":"https:\/\/blog.jpegmini.com\/es\/how-fname-merge-tag-drove-engagement\/","title":{"rendered":"How FNAME Merge Tag Drove Engagement"},"content":{"rendered":"<p>If we may quote Alexander Pope, &#8220;To err is human; to forgive, divine.&#8221; Everyone makes mistakes every now and then. No one is immune. However, it&#8217;s what you learn from the mistake that matters.<\/p>\n<p>You see, this past Monday started out just like any other\u00a0Monday. I walked into the office feeling determined. I quickly grabbed a cup of coffee and headed to my desk. I\u00a0knew what had to get done that day\u00a0and there was no stopping me.<\/p>\n<p>On top of my list was creating an email to send out to our JPEGmini family. I\u00a0logged in to MailChimp and started working on the template. Since I had the content planned out already, creating the email didn&#8217;t take that long. After everything was set up, I sent myself a test email. I was pretty pleased with how the email appeared. It really looked great. I proceeded to check the links to make sure that they are all working. As soon as my checklist for this email were in order, I scheduled it for delivery. There&#8217;s nothing like seeing MailChimp&#8217;s hand wave at you when you send an email off.<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/mailchimp-high-five.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-596\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/mailchimp-high-five.jpg\" alt=\"mailchimp-high-five\" width=\"678\" height=\"300\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/mailchimp-high-five.jpg 678w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/mailchimp-high-five-300x132.jpg 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/mailchimp-high-five-570x252.jpg 570w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/a><\/p>\n<p>In my head, I started\u00a0counting down to when the emails were being delivered. Ten minutes, five minutes, two minutes, NOW! I was excited to share with everyone the\u00a0JPEGmini posts. I really was. That\u00a0was until I received the first email response and Tweet from that email. . . . .<\/p>\n<p>I received a frowny\u00a0face here. . .<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.26.05.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-586 alignleft\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.26.05.png\" alt=\"\" width=\"532\" height=\"293\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.26.05.png 805w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.26.05-300x165.png 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.26.05-570x314.png 570w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>And a shout-out on Twitter over here. .\u00a0. . .<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/twitter.com\/jpegmini\">@jpegmini<\/a> Monday morning happiness \ud83d\ude42 <a href=\"http:\/\/t.co\/QeIouhFfTg\">pic.twitter.com\/QeIouhFfTg<\/a><\/p>\n<p style=\"text-align: center;\">\u2014 Cherian Thomas (@cherianthomas) <a href=\"https:\/\/twitter.com\/cherianthomas\/status\/587604717447983105\">April 13, 2015<\/a><\/p>\n<\/blockquote>\n<p style=\"text-align: center;\"><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p style=\"text-align: left;\">My excitement just turned into a frantic mess. I started to search for a way for me to fix this. There was nothing I could do to fix this?! How could I not have caught that mistake? I was so disappointed with myself. Since there was nothing I could do, I decided to take a deep breath and respond to the other emails that were coming in telling us about this mistake.\u00a0My email message was short and from my\u00a0heart.\u00a0I did what my Mother taught me to do when I made a mistake &#8211; apologize. After all, we&#8217;re only human.<\/p>\n<p style=\"text-align: left;\">Do you know what happened when we started writing back to everyone? They actually forgave us! There were so many words of encouragement that came in after we responded to their emails.<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.38.46.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-582\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.38.46.png\" alt=\"No-Problem-Email\" width=\"382\" height=\"92\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.38.46.png 382w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.38.46-300x72.png 300w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/a>And another. . ..<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.53.14.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-593\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.53.14.png\" alt=\"Screenshot 2015-04-15 16.53.14\" width=\"269\" height=\"111\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>But, favorite of them all? This one touched our hearts:<\/p>\n<p><a href=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.55.34.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-594\" src=\"http:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.55.34.png\" alt=\"Screenshot 2015-04-15 16.55.34\" width=\"993\" height=\"118\" srcset=\"https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.55.34.png 993w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.55.34-300x35.png 300w, https:\/\/blog.jpegmini.com\/wp-content\/uploads\/2015\/04\/Screenshot-2015-04-15-16.55.34-570x67.png 570w\" sizes=\"auto, (max-width: 993px) 100vw, 993px\" \/><\/a>What did I learn here? Yes, I definitely learned\u00a0how to correct the merge tag for next time.\u00a0But more importantly, I\u00a0learned how awesome and empathetic the JPEGmini community\u00a0is. For that, I&#8217;d like to say from the bottom of my\u00a0heart, \u00a0Thank You!<\/p>\n<p>Sincerely,<br \/>\n*|TITLE:FNAME|*<\/p>","protected":false},"excerpt":{"rendered":"<p>If we may quote Alexander Pope, &#8220;To err is human; to forgive, divine.&#8221; Everyone makes mistakes every now and then. No one is immune. However, it&#8217;s what you learn from the mistake that matters. You see, this past Monday started out just like any other\u00a0Monday. I walked into the office feeling determined. I quickly grabbed [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,4,17],"tags":[],"class_list":["post-579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","category-photography","category-social-media"],"blocksy_meta":[],"aioseo_notices":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts\/579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/comments?post=579"}],"version-history":[{"count":0,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/posts\/579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/media\/598"}],"wp:attachment":[{"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/media?parent=579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/categories?post=579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.jpegmini.com\/es\/wp-json\/wp\/v2\/tags?post=579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}