“Do what you love, and the money will follow” Follow your passion. We Americans are born and raised to be an individual and that our passions and whims matter. Unfortunately for many, we are not actually equipped with the strategies…
Owning a small business can be crazy. Back in October of 2017, we stopped booking gigs. After booking about a dozen jobs in September, our conversion rates plummeted. We didn’t book a single job for almost 3 weeks. We had…
When it comes to your business your website is your shop window. First impressions last and when someone visits your website they want to view great information, amazing images and leave your website feeling that it was a good experience…
I’m a big advocate of paid search activity, but I recognise that it’s part of a balanced approach to your website traffic and not the silver bullet that will drive your bookings for the year. As much as paid search…
We actually never planned on being photographers. We went to school for Finance and Marketing and it’s been amazing to see how all that has translated into a profitable business for us. It’s hard to stand out in a sea…
My photography is seen by millions of people around the world, but most are not consciously aware of its presence. It’s brought into their homes as part of almost every episode of Law & Order and its spin-offs, seemingly broadcast…
Getting more well-paying clients is the biggest struggle of most photographers, let me share the biggest secret to getting clients. In the crowded photography landscape, there are untapped opportunities just waiting to be discovered. Finding a niche has been my…
Fear? Lack of confidence? Ignorance? Why are some (most) photographers not profitable? I began my photography career like most, as a hobby. I photographed my experiences along my travels and tried to document everything around me. I pretended my Facebook…
Have you ever cringed at a middle school concert band butchering “Let’s Go Band!” while witnessing at the same time the delighted teary faces of the parents in the audience as if they hear the most beautiful music they’ve ever…
If you are like me, you have worked hard to market for a shoot, reel in the client, perform the session, edit the photos, to display them beautifully. You have primed your studio with delicious snacks, appropriate music, created an…
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