Owning a small business can be crazy. Back in October of 2017, we stopped booking gigs. After booking about a dozen jobs in September, our…
From Marketing Strategy
SEO and Image Optimisation for Photographers
When it comes to your business your website is your shop window. First impressions last and when someone visits your website they want to view…
6 Easy Steps to Creating a Simple but Effective Google Adwords Search Marketing Campaign
I’m a big advocate of paid search activity, but I recognise that it’s part of a balanced approach to your website traffic and not the…
Branding in an Oversaturated Market
We actually never planned on being photographers. We went to school for Finance and Marketing and it’s been amazing to see how all that has…
Law & Order’s Photographer Gives the Inside Scoop on Dick Wolf and Working for the Franchise
My photography is seen by millions of people around the world, but most are not consciously aware of its presence. It’s brought into their homes…
Tattooed Brides & Couples Boudoir: How Niches Built My Business
Getting more well-paying clients is the biggest struggle of most photographers, let me share the biggest secret to getting clients. In the crowded photography landscape,…
Pricing and Profitability for Photographers
Fear? Lack of confidence? Ignorance? Why are some (most) photographers not profitable? I began my photography career like most, as a hobby. I photographed my…
Photographer Behavior Affects Client Perception
Have you ever cringed at a middle school concert band butchering “Let’s Go Band!” while witnessing at the same time the delighted teary faces of…
What to do When Dad Balks at the Cost of Photos?
If you are like me, you have worked hard to market for a shoot, reel in the client, perform the session, edit the photos, to…
Why You Should Create Your Own Blog As A Photographer
In a world of Social media and the possibilities of sharing your photographs with millions of people in an instant, why should you invest your…