We actually never planned on being photographers. We went to school for Finance and Marketing and it’s been amazing to see how all that has…
From Marketing Strategy
Law & Order’s Photographer Gives the Inside Scoop on Dick Wolf and Working for the Franchise
My photography is seen by millions of people around the world, but most are not consciously aware of its presence. It’s brought into their homes…
Tattooed Brides & Couples Boudoir: How Niches Built My Business
Getting more well-paying clients is the biggest struggle of most photographers, let me share the biggest secret to getting clients. In the crowded photography landscape,…
Pricing and Profitability for Photographers
Fear? Lack of confidence? Ignorance? Why are some (most) photographers not profitable? I began my photography career like most, as a hobby. I photographed my…
Photographer Behavior Affects Client Perception
Have you ever cringed at a middle school concert band butchering “Let’s Go Band!” while witnessing at the same time the delighted teary faces of…
What to do When Dad Balks at the Cost of Photos?
If you are like me, you have worked hard to market for a shoot, reel in the client, perform the session, edit the photos, to…
Why You Should Create Your Own Blog As A Photographer
In a world of Social media and the possibilities of sharing your photographs with millions of people in an instant, why should you invest your…
Are You Really Who You Say You Are?
There’s nothing worse than ordering your food and asking for no onions to find those little chopped up bulbs have made their way into your…
Ways to Get Your Phone Ringing – Part III
Are you ready to generate more business by having an arsenal of tools in their approach to marketing a photography business? In this final installment, I complete…
The Top 10 Secret Referral Sources You Need To Know
Competition. It is one of those aspects of business that for some of us make the hairs on the back of our neck stand up.…