Fear? Lack of confidence? Ignorance? Why are some (most) photographers not profitable? I began my photography career like most, as a hobby. I photographed my…
From Marketing Strategy
Photographer Behavior Affects Client Perception
Have you ever cringed at a middle school concert band butchering “Let’s Go Band!” while witnessing at the same time the delighted teary faces of…
What to do When Dad Balks at the Cost of Photos?
If you are like me, you have worked hard to market for a shoot, reel in the client, perform the session, edit the photos, to…
Why You Should Create Your Own Blog As A Photographer
In a world of Social media and the possibilities of sharing your photographs with millions of people in an instant, why should you invest your…
Are You Really Who You Say You Are?
There’s nothing worse than ordering your food and asking for no onions to find those little chopped up bulbs have made their way into your…
Ways to Get Your Phone Ringing – Part III
Are you ready to generate more business by having an arsenal of tools in their approach to marketing a photography business? In this final installment, I complete…
The Top 10 Secret Referral Sources You Need To Know
Competition. It is one of those aspects of business that for some of us make the hairs on the back of our neck stand up.…
7 Ways to Provide Extra Value to Potential Clients and Turn More Inquiries Into Bookings!
We’ve all heard about the importance of creating a great and unforgettable client experience. Sure, it is super important, however, I feel we often forget…
Photographers, Have You Heard Of The “Co-opetiton” Method?
“Everyone you meet knows something you don’t know but need to know. Learn from them.” – C.G. Jung One of my favorite things about the…
5 Ways To Attract More Corporate Clients
Part and parcel of running a photography business are the ups and downs. The good months, the better months, and the straight bad months. Dealing with…