“Do what you love, and the money will follow” Follow your passion. We Americans are born and raised to be an individual and that our…
Heather McKay
How We Use Process Maps and Email Sequences to Book More Weddings
Owning a small business can be crazy. Back in October of 2017, we stopped booking gigs. After booking about a dozen jobs in September, our…
Whisper in Your Sexiest Voice
It took me years to figure out how I wanted to photograph couples. I don’t want to say I ever did it the wrong way,…
SEO and Image Optimisation for Photographers
When it comes to your business your website is your shop window. First impressions last and when someone visits your website they want to view…
5 Posing Tips For Couples
At the end of last year, I was going through a moment of low creativity in my photos, so I felt that I needed to…
Ten Tips on How to Empower Women With a Boudoir Session
Boudoir is definitely one of those genres of photography that everyone can feel a bit anxious about at some point. The clients may feel nervous…
6 Easy Steps to Creating a Simple but Effective Google Adwords Search Marketing Campaign
I’m a big advocate of paid search activity, but I recognise that it’s part of a balanced approach to your website traffic and not the…
Branding in an Oversaturated Market
We actually never planned on being photographers. We went to school for Finance and Marketing and it’s been amazing to see how all that has…
Finding & Creating Interesting Light
Ask any photographer what they believe the most important element of a photograph is, and you’ll likely get an array of responses. Some might say…
Colour Ratios, White Balance, and How to Use Them to Improve your Photography
In photography we are always taught about how to use light, lighting ratios, modifiers, HSS, dragging the shutter, etc. But today I want to talk…