I’m a big advocate of paid search activity, but I recognise that it’s part of a balanced approach to your website traffic and not the…
From Photography
Branding in an Oversaturated Market
We actually never planned on being photographers. We went to school for Finance and Marketing and it’s been amazing to see how all that has…
Finding & Creating Interesting Light
Ask any photographer what they believe the most important element of a photograph is, and you’ll likely get an array of responses. Some might say…
Law & Order’s Photographer Gives the Inside Scoop on Dick Wolf and Working for the Franchise
My photography is seen by millions of people around the world, but most are not consciously aware of its presence. It’s brought into their homes…
Tattooed Brides & Couples Boudoir: How Niches Built My Business
Getting more well-paying clients is the biggest struggle of most photographers, let me share the biggest secret to getting clients. In the crowded photography landscape,…
Pricing and Profitability for Photographers
Fear? Lack of confidence? Ignorance? Why are some (most) photographers not profitable? I began my photography career like most, as a hobby. I photographed my…
If You’re Thinking About Your Gear You Are Not Making A Connection
“I have to get the latest gear, my work is going to change so much if I get that new lens, new lights, the new…
Photographer Behavior Affects Client Perception
Have you ever cringed at a middle school concert band butchering “Let’s Go Band!” while witnessing at the same time the delighted teary faces of…
What to do When Dad Balks at the Cost of Photos?
If you are like me, you have worked hard to market for a shoot, reel in the client, perform the session, edit the photos, to…
Quick And Easy Lightroom Tricks Every User Should Know
Adobe set a new standard for image manipulation and organization software when they released Lightroom in 2007. Even Lightroom is under the same company with…